Digital Strategy for Membership
Join the membership revolution – where a thriving community is our shared goal! 🎉
We’ve been in your shoes…
After 10 years as a Global Head of Brand, Marketing and Communications at a Chartered Professional Body I decided to co-found my own Digital Marketing Agency. So What Media was born out of my passion for all things digital.
It also means that I’ve been in your shoes. With a decade of experience in the membership arena, I know how to build strategies that enhance member value, stimulate growth, and boost retention.
I’ve turned meeting rooms into Kanban Boards whilst doing the deep dive into personas, created compelling member value propositions, collaborated with top-tier (and occasionally less-than-stellar) membership suppliers, inherited and transformed a cumbersome tech stack and gently encouraged colleagues that a CRM really is a better option than excel. (No, really.)
My expertise ensures your professional body stays ahead of the curve in an ever-evolving digital landscape. We’ve all met our fair share of “marketing experts,” I offer a proven track record of results tailored specifically to the unique needs of membership organisations.
If you’re looking for an agency that combines first-hand sector experience with bespoke solutions that foster lasting member value, growth, and retention, please get in touch.
I look forward to working with you.
Margot Rayner, Co-Founder
Ready to elevate your engagement strategies and invigorate the member journey?
What we can do for you
Welcome to So What Media, where we make the internet work for you, and your members. Whether you’re looking to get more members, keep your existing ones happy, or just make your online presence work harder for you, we’ve got the strategies and know-how to get the job done.
Digital Audit
We’ll take a close look at your online presence, digital tools, and strategies to see how well they’re working to engage and serve your members. Our audit checks out key things like website usability, content quality, social media activity, and email marketing results. You’ll get a clear rundown of areas to improve, ways to streamline processes, and a digital strategy that’ll help boost member value.
Member Personas and Audience Insights
Who are your members? What do they care about? We’ll help you dig deep and create member personas that are spot on, using data, surveys, and audience insights. With this info, we’ll create personalised strategies that speak directly to each group within your membership, helping boost engagement, retention, and satisfaction.
Engaging Member Campaigns
We specialise in crafting engaging, results-driven campaigns that speak directly to your members’ needs and interests. We use data-driven strategies, creative content, and targeted messaging to boost engagement, drive renewals, and attract new members. Whether it’s through email, social media, or personalised offers, we’ll help you connect with your members in a way that builds loyalty and strengthens your community.
SEO and Website Optimisation
Supercharge your SEO and utilise tactics that will get you noticed. From optimising your website to creating content your members actually want to read, we’ll drive more traffic, attract new members, and keep them engaged in a way that feels authentic and fun.
Content Strategy and Creation
Everyone knows content is King. We’ll help you develop rich, valuable content that resonates with members. From blogs and videos, to newsletters and industry reports, we’ll help you build authority and increase engagement.
Email Campaigns
Don’t just send a member newsletter and call that an email campaign. We’ll help develop a robust email marketing strategy and craft emails that nurture relationships, encourage renewals, promote events and makes your members feel like VIPs.
Social Media Marketing
Crafting and executing social media strategies to increase visibility, foster community engagement, and attract new membersRunning targeted ad campaigns (Google Ads, social media ads, etc.) to drive awareness, attract prospects, and convert them into members.
Member Retention Strategies
It’s not just about attracting new members, it’s about keeping them around. We build smart retention strategies that keep your members happy, engaged and renewing year after year.
Customised Solutions
Need something different? We totally get it. Whether you need a full-scale strategy or just a few tweaks, we’ll offer bespoke solutions that are as unique as your organisation.
Why choose So What Media for your analytics and reporting?
We get you
We know the membership game. We understand the challenges and opportunities you face and we’ve got the experience to help you navigate them.
Data obsessed
No guessing games here. We help you make decisions backed by real data, so you can rest easy knowing you’re investing in what actually works.
Full-Service
From audits to content to social media, we’ve got it all covered. We’re your one-stop-shop for everything digital, so you don’t have to worry about juggling multiple vendors. We’ll take care of the techy stuff while you focus on your members.
All about results
Our strategies are designed to deliver measurable growth for your organisation, whether it’s more members, better engagement, or higher retention rates. If we’re not helping you grow, we’re not doing our job.
Here’s what our clients have to say
We pride ourselves. on creating genuine partnerships with our clients. With our collaborative and ambitious approach, we fuel digital marketing success and deliver results that truly impact businesses.
