Email Marketing
Don’t let your emails get ghosted 👻
Let’s face it: email marketing is still one of the most powerful tools in your marketing toolbox. But, not all emails are created equal.
Sure, you can send out a newsletter and cross your fingers that someone opens it—but that’s not our style.
We create email campaigns that get opened, read, and acted upon. We don’t do bland, forgettable emails. We craft messages that grab attention, spark interest, and get your audience to take action. Whether it’s a welcome series, a product launch, or a promotional blast, we’ll make sure your emails don’t end up in the dreaded spam folder.
Ready to start sending emails people actually want to read?
What we can do for you
Unlock the power of personalised communication with our email marketing services and turn prospects into loyal customers.
Email Strategy and Planning
Let’s start with the basics: Why are you emailing people? Are you nurturing leads, launching a new product, or just sending out a fun, feel-good message? Whatever your goal, we develop a custom email strategy that aligns with your business objectives. From segmenting your list to deciding how often to hit “send,” we make sure every email serves a purpose and hits the right audience.
List Building and Segmentation
You don’t want to send the same email to everyone on your list—because, trust us, no one wants to get a “Happy Birthday” email if they’ve never met you. We help you build and segment your email list so that your messages go to the right people, at the right time. We use smart segmentation to ensure your audience only gets the emails they’ll actually care about. Say goodbye to irrelevant spammy content and hello to personalised magic.
Email Design That Doesn’t Suck
A good email isn’t just about the message—it’s about how it looks. We don’t do “bland template” emails. We design beautiful, responsive email templates that not only look great on mobile and desktop but are also optimised to drive clicks and conversions. Whether you need an engaging promo email or a straightforward newsletter, we’ll make sure your emails are more “wow” than “meh.”
Copywriting That Makes People Click
Let’s face it—subject lines are everything. If your subject line doesn’t make someone want to open the email, what’s the point? We craft subject lines that grab attention and get people clicking. And don’t even get us started on the body copy—we write compelling, engaging email content that persuades your audience to take action, whether that’s buying a product, signing up for a webinar, or clicking over to your latest blog post.
Automation That’s Actually Helpful
Email automation doesn’t have to be robotic. Whether you’re setting up a welcome series, cart abandonment reminders, or post-purchase emails, we create automated email flows that nurture your leads and keep your audience engaged. These emails don’t just sit there—they work 24/7 to move your customers down the sales funnel.
A/B Testing and Optimisation
The only thing we love more than a good email is a better one. We constantly A/B test your email campaigns to see what works best. Different subject lines, CTAs, designs, content? We test it all to make sure your emails get the best possible results. It’s all about improving open rates, click-through rates, and ultimately, conversions.
Performance Reporting
We’re all about the numbers—because how do you know if your emails are actually working if you’re not tracking the performance? We provide detailed reports on open rates, click-through rates, conversion rates, and more. Plus, we analyse the data to continuously optimise your campaigns for better performance. After all, it’s not just about sending emails—it’s about sending emails that work.
Why choose So What Media for your social strategy?
Creative that actually works
We don’t just throw pretty pictures and fancy words together. We create email campaigns that convert. From catchy subject lines to compelling copy, we know what it takes to make your emails stand out in a crowded inbox.
Personalised campaigns
One-size-fits-all emails? Not on our watch. We craft targeted campaigns that speak directly to your audience, based on their behaviour, interests, and stage in the customer journey.
Results obsessed
Open rates, click-through rates, conversions—we track it all. And we’re constantly optimising campaigns to make sure your emails are performing at their best. It’s about sending emails that get results, not just sending emails for the sake of it.
Automation that feels personal
Automation shouldn’t feel like a robot is doing the talking. We set up automated email flows that feel warm, friendly, and personal—like you’re sending a message directly to each customer (even though it’s automated). No cold, soulless emails here.
We know what not to send
Don’t worry—we’re not going to flood your subscribers with spammy emails. We help you send just the right messages, at the right time, with the right frequency. Over-emailing? Nope. Under-emailing? Not a chance.
Here’s what our clients have to say
We pride ourselves on creating genuine partnerships with our clients. With our collaborative and ambitious approach, we fuel digital marketing success and deliver results that truly impact businesses.
