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What actually happens when someone asks ChatGPT about your business
What actually happens when someone asks ChatGPT about your business 10 min read The question nobody asks You search Google for something, you get ten blue links. You ask ChatGPT…
Why most content strategies fail early
Why most content strategies fail early 4 min read Most content strategies do not fail because the writing is poor. Usually in the planning stage. Sometimes in the brief. Often…
Why traffic growth is the wrong SEO KPI
Why traffic growth is the wrong SEO KPI 4 min read There’s nothing wrong with wanting more traffic. The problem starts when traffic becomes the goal, rather than a byproduct…
Brand and performance aren’t enemies
Brand and performance aren’t enemies 4 min read One of the most boring arguments in marketing is the idea that brand and performance are in competition. Brand people accuse performance…
Search data as strategy, not just reporting
Search data as strategy, not just reporting 5 min read Search data is often treated like a rear-view mirror. A useful way to explain what happened. A set of rankings,…
What AI discovery actually changes
What AI discovery actually changes 5 min read AI has given marketing teams a fresh excuse to panic. Every few months, a new claim appears: search is dead, websites are…
