PPC and Social Media
Get social and get seen 👀
If you want to get your brand in front of the right people and actually make an impact, PPC and Social Media are your ticket to the front row.
You can’t just shout into the internet and hope for the best. But don’t worry—we’ve got you covered.
At So What Media, we craft strategies that are smart, targeted, and results-driven. Whether you’re running Facebook ads, Google search campaigns, or a full-on display network blitz, we know how to stretch your ad spend so every penny works hard.
Ready to get results?
What we can do for you
We’re all about the strategy, creativity, and data that turns likes into leads and followers into paying customers.
Organic Social
Social media isn’t just about posting pictures of your lunch or cute dog videos. Though, if that’s your thing, we fully support it 🐶 Social media is one of the most powerful tools for building your brand, connecting with your audience, and driving serious business results.
Whether you’re just starting out or looking to level up your game, we craft social media strategies that not only look good but work.
Paid Social Media Campaigns
Facebook, Instagram, LinkedIn, Twitter, TikTok…the list goes on. We create paid social campaigns that hit your target audience like a bullseye. From eye-catching creatives to spot-on copy, we make sure your ads are not only seen but actually clicked. Because let’s be real—if you’re spending money on ads, you want people to do more than just scroll past, right?
Google Ads and Search Campaigns
When someone types in a keyword related to your business, you want to be the first thing they see. We create Google Ads campaigns that put your business front and centre in those search results. From keyword research to ad copy to bid strategies, we manage every aspect to get you the best possible ROI. Plus, we continuously optimise your campaigns to make sure you’re not just getting clicks—you’re getting conversions.
Display and Banner Ads
Sometimes, you need to remind people that you’re out there. With display ads, we create eye-catching, scroll-stopping banners that follow your audience across the web. We target potential customers who’ve shown interest in your product (or even just glanced at your website) and make sure your brand is constantly in front of them until they finally hit “buy.” Remarketing ads? Oh yeah, we’ve got those.
YouTube Ads
People watch YouTube for hours, so why not get in on that action? YouTube ads are a fantastic way to capture attention, educate potential customers, and—most importantly—convert. We’ll create video ads that grab attention in the first 5 seconds and keep people engaged (because you know they’re skipping after 5 seconds, right?).
Social Media Strategy and Planning
Before we start posting cute cat memes, we get to work on a solid social media strategy. We dig into your business, goals, and audience to create a custom plan. We map out everything from what you’re posting, when you’re posting, and which platforms are worth your time
Influencer and Partnership Campaigns
Paid media doesn’t have to just be about traditional ads. We also help you partner with influencers who align with your brand to run sponsored content campaigns. Whether it’s Instagram stories, TikTok videos, or blog mentions, we’ll help you find the perfect partners to reach new audiences and boost your credibility. More eyes on your brand? Yes, please.
Ad and Creative Copywriting
We make sure your ad creatives (the images, videos, and graphics) aren’t just eye-catching—they’re optimised for engagement and conversions. Plus, we write ad copy that makes your audience stop mid-scroll and say, “Okay, I’m in.” No boring, cookie-cutter stuff here—every ad is custom-crafted to speak to your target audience.
Conversion Rate Optimisation (CRO)
The goal isn’t just to drive traffic—it’s to drive conversions. We constantly test and tweak your ads and landing pages to make sure your traffic turns into real, measurable results. Whether it’s A/B testing, optimising call-to-action buttons, or improving the user experience, we get your audience to take action—and that’s what matters.
Bing Ads (Because Some People Still Use Bing)
You know what? Not everyone is on Google, and that’s okay. Some folks are die-hard Bing fans. Lucky for you, we know how to work that search engine too. With Bing Ads, we can help you expand your reach to those folks who might not be Googling but are still very much in the market for what you’re selling.
A/B Testing and Optimisation
Analytics and Performance Tracking
We don’t just throw content out there and hope for the best. We track everything. From engagement rates to clicks to conversions, we analyse the data and tweak strategies to keep things on track. This way, you know exactly what’s working (and what’s not) so we can adjust in real time. If something’s not moving the needle, we change it up. No wasting time here.
Detail Reporting and Transparency
You won’t be left guessing about your performance. We provide clear, actionable reports that show how your ads are performing. Want to know how many clicks you got? What your cost-per-conversion is? Or just how much money you made from our ads? We’ve got you covered. No jargon, no fluff—just the data you need to see the results of your ad spend.
Why choose So What Media for your PPC and Social Media strategy?
Targeted strategies
We don’t just throw ads out and hope they stick. We target your ads to the exact people who are most likely to convert, so your ad spend doesn’t go to waste.
Creative that works
The ad creative matters. We make sure your ads not only look good but are designed to drive action. Pretty pictures are nice, but they need to work.
Ongoing optimisation
We monitor your campaigns in real-time and tweak things as needed to get the best results possible. Performance can always improve, and we’re always working on it.
No wasted spend
We’re here to make your ad budget go further. We make sure every dollar is spent wisely, optimising bids, targeting, and ad placement to get you the best bang for your buck.
Here’s what our clients have to say
We pride ourselves on creating genuine partnerships with our clients. With our collaborative and ambitious approach, we fuel digital marketing success and deliver results that truly impact businesses.
